Lottery timing
Recruitment has to create qualified demand before application and lottery deadlines, not after the enrollment window closes.
Who we serve
Enrollment marketing for independent charter schools
Independent charter schools must fill seats on a fixed public enrollment calendar while answering to boards, authorizers, and families. Taylor Wiz builds the inquiry and follow-up system around open seats by grade, lottery deadlines, and the neighborhoods a school serves, then reports the work through submitted applications and cost per submitted application rather than broad awareness metrics.
What makes this audience different
Authorizer accountability
Enrollment plans and results must be clear enough for leadership, board, and authorizer review.
Grade-level capacity
A full grade and an open grade require different budgets, messages, and campaign pacing.
Public-school compliance
Recruitment materials must reflect applicable state, authorizer, and nondiscrimination requirements.
Which services apply
Paid Advertising
Reach families across Facebook and Instagram by location, grade need, and enrollment window.
Explore this serviceParent Outreach
Contact inquiries quickly and guide families from first response through a submitted application.
Explore this serviceEnrollment Websites
Give families a fast, focused path from researching the school to making an inquiry.
Explore this serviceCreative and Video
Show the real program, campus, and community in materials built for enrollment decisions.
Explore this serviceFrequently asked questions
When should a charter school begin enrollment marketing?
Planning should start several months before the application deadline so tracking, creative, landing pages, and parent follow up are ready before demand peaks.
Can campaigns focus on specific grades?
Yes. Campaigns can be organized around open seats by grade band, with budget shifted as grades fill or reach waitlist.
How are results reported?
Taylor Wiz reports submitted applications and cost per submitted application by channel and grade band, alongside the funnel rates that explain performance.
Build an enrollment plan for your charter schools
Bring your seat targets, timeline, and current enrollment numbers. We will map the gaps and the services needed to address them.