Service
Meta Ads for charter and private schools
Taylor Wiz runs Meta advertising across Facebook and Instagram for K-12 schools, budgeted backward from seat targets by grade band and timed to your state enrollment window and lottery deadline. Campaigns point at one inquiry form, every inquiry is followed up by a person, and performance is reported as cost per submitted application rather than cost per click. We handle prospecting and retargeting in the neighborhoods your school actually draws from.
What this service includes
- Account build or audit and rebuild, including conversion tracking that records inquiries, tours, and submitted applications, not form views.
- Facebook and Instagram prospecting by radius, ZIP, and bus route, with grade-specific creative and Spanish-language variants where the community requires them.
- Meta retargeting for parents who visited a tour or application page but stalled.
- Landing pages built for one inquiry action, with bilingual versions as needed.
- Weekly budget pacing against seat targets, and reallocation between grade bands as seats fill.
- Monthly CPSA reporting formatted for board and authorizer review.
Who this is for, and who it is not for
A good fit
- Schools with defined seat targets and an approved marketing budget.
- Schools that can staff or outsource fast inquiry follow up.
- New and expanding schools that need a pipeline built before doors open.
- Schools in states where school choice creates strong parent demand.
Not a fit
- Schools with full enrollment and a long waitlist in every grade.
- Schools that want ad management with no follow up process behind it.
- Schools looking for the lowest cost per lead rather than filled seats.
- Districts seeking general brand awareness without enrollment targets.
How it works, step by step
Step 01
Seat math and budget model
We convert your open seats per grade into required inquiry volume using your yield history, then model spend against local auction costs.
Step 02
Tracking and compliance build
Conversion tracking, call tracking, and CRM handoff are configured first. Creative is reviewed against state and authorizer requirements.
Step 03
Campaign and landing page launch
Facebook and Instagram campaigns open demand in your draw area, and every click lands on a page with one inquiry action.
Step 04
Weekly pacing against seats
Budget shifts toward the grades still short of target and away from grades that have filled or hit waitlist.
Step 05
Monthly CPSA review
Cost per submitted application by channel and grade band, with funnel stage rates so you can see where spend is being wasted downstream.
What results look like
| Measure | What it tells you | Reported |
|---|---|---|
| Qualified inquiries by grade band | Whether top of funnel volume supports the seat target | Weekly |
| Inquiry to tour rate | Whether follow up and messaging match parent expectations | Monthly |
| Tour to application rate | Whether the campus visit produces completed applications | Monthly |
| Cost per submitted application | The acquisition cost Taylor Wiz owns and reports | Monthly |
Case study pending approval A paid advertising case study with verified application and CPSA figures will be linked here.
Frequently asked questions
How much should a charter school spend on Facebook ads?
Budget is set backward from seat targets. We estimate the inquiry volume needed per grade band using your historical inquiry to enrollment yield, then price that volume against local auction costs. A school filling 40 seats in a competitive metro needs a different budget than a school filling 12 in a rural market, so we do not publish a flat monthly number.
Can public charter schools legally advertise?
Yes. Public charter schools routinely use paid advertising for enrollment, subject to state and authorizer rules on public fund use, required disclosures, and non discrimination language in recruitment materials. We review the applicable state and authorizer requirements before launch and keep the creative compliant.
When should enrollment campaigns start?
Campaign timing follows your state lottery and enrollment window, not the calendar year. In most states, main season campaigns begin several months before the application deadline, with a second push for waitlist conversion and a summer phase for remaining open seats.
How is advertising performance reported?
Monthly, on cost per submitted application by channel and grade band, with inquiry volume, inquiry to tour rate, and tour to application rate shown alongside it. Platform metrics such as impressions and click through rate are included as diagnostics, not as headline results.
Related reading
- Parent outreach and speed to lead
What happens to every inquiry your ads generate.
- Cost per submitted application
How the metric behind this service is calculated.
- State enrollment guides
Lottery timing and funding rules that set campaign calendars.
Written by Will Rodriguez, Founder and Chief Executive Officer
Reviewed for accuracy against current school choice program rules.
- Published
- Last updated
Build a plan for your seat targets
Send your open seats by grade and current spend. We will model what those seats should cost to fill in your market.