About
An enrollment agency, not a general marketing agency
Taylor Wiz Marketing is a K-12 enrollment marketing agency headquartered in Fort Lauderdale, Florida, working with schools nationwide. We were built for one job: delivering completed applications to schools that depend on enrollment for their funding. Our work covers the funnel from the first ad impression to a submitted application, and we report on cost per submitted application rather than on leads or impressions.
What we believe about enrollment
A school is not a brand problem. It is an operating budget with children attached. When a charter school misses its enrollment target by 30 students, the shortfall shows up in staffing decisions, program cuts, and an uncomfortable board meeting. That is the problem we work on.
Three positions shape how we work:
- Leads are not the deliverable. A funnel that generates inquiries and loses them at tour or acceptance has produced nothing.
- Response time is strategy, not admin. Parent inquiries submitted during business hours are contacted within 15 minutes, immediately by text and email, with a phone call in the same window. Inquiries received outside business hours or on weekends are contacted the next business day, with a maximum of 48 hours.
- The number we own is cost per submitted application. It measures marketing performance at the point our work hands off to the school.
How we are set up
Headquarters
Fort Lauderdale, Florida, working with schools across the United States.
Focus
K-12 enrollment only. Charter, private, faith based, microschools, and new schools.
Reporting
Monthly cost per submitted application by channel and grade band, formatted for board and authorizer review.
How we work with schools
Engagements begin with an enrollment audit rather than a proposal. We look at seat targets by grade, historical inquiry to enrollment yield, current spend, response time, and the state calendar that governs your enrollment window. Only then do we scope work.
We take a limited number of schools per market so we are not bidding against our own clients in the same auction and the same attendance area.
Find out what a seat actually costs you
Bring your current enrollment numbers and ad spend. We will map your funnel from inquiry to submitted application and show you where families are lost.