Service
School website design built as an enrollment system
Taylor Wiz designs and builds school websites whose job is enrollment. The inquiry action is reachable from every page, grade and program pages answer the questions parents actually ask before a tour, the site loads fast on a phone over mobile data, and it meets WCAG 2.1 AA accessibility practice. Inquiries flow into your existing CRM or student information system with tracking attached, so response time and conversion are measurable from the first day.
What this service includes
- Enrollment focused information architecture and page plan.
- Design system and page templates: home, admissions, grade and program pages, tour booking, staff, calendar, news, and current family resources.
- Short inquiry forms with consent capture and CRM handoff.
- Bilingual page and form versions where the community requires them.
- Technical SEO foundation: server rendered HTML, clean URLs, canonical tags, structured data, XML sitemap, and a custom 404.
- Core Web Vitals work, responsive images, and lazy loading.
- Accessibility review against WCAG 2.1 AA practice.
- Staff training and documentation for ongoing content updates.
Who this is for, and who it is not for
A good fit
- Schools sending paid traffic to a site that does not convert.
- Schools whose site is slow or unusable on a phone.
- New schools that need a credible enrollment site before opening.
- Schools with accessibility findings to remediate.
Not a fit
- Schools that want a visual refresh with no change to the enrollment path.
- Schools locked into a platform that cannot be integrated or migrated.
- Projects with no owner on the school side for content and approvals.
How it works, step by step
Step 01
Audit and page plan
We review current traffic, inquiry conversion, page speed, and accessibility, then define the page set the enrollment path requires.
Step 02
Content and message build
Admissions and program pages are written to answer parent questions directly, with the same answer wording used in ads.
Step 03
Design and build
Templates are built responsive first, with accessibility checked during development rather than at the end.
Step 04
Integration and tracking
Forms connect to your CRM or student information system, and conversion tracking is wired to inquiry, tour, and application events.
Step 05
Launch and redirect map
Old URLs are mapped to new ones with permanent redirects so existing search rankings and inbound links are preserved.
What results look like
| Measure | What it tells you |
|---|---|
| Inquiry conversion rate | Share of visitors who submit an inquiry |
| Mobile inquiry rate | Whether the phone experience is costing you families |
| Largest Contentful Paint | Whether parents wait long enough to leave |
| Organic inquiries | Whether the site earns inquiries without paid spend |
Case study pending approval
Frequently asked questions
What makes a school website an enrollment website?
An enrollment website is organized around the decisions a prospective parent makes, not around internal departments. The inquiry action is available from every page, grade level and program pages answer admission questions directly, tour scheduling is one step, and the site is fast on a phone over mobile data. Current family content stays available but does not compete with the enrollment path.
Do you replace our student information system or enrollment platform?
No. We connect to it. Your existing application platform, student information system, and CRM stay in place. The website feeds them with clean inquiry data and consistent tracking so response time and conversion can be measured.
Is the site accessible and compliant?
Sites are built to WCAG 2.1 AA practice, with semantic markup, keyboard navigation, visible focus states, real alt text, and sufficient contrast. Public schools frequently have state and federal accessibility obligations, and accessibility failures also cost enrollment among families using assistive technology.
Can the site be bilingual?
Yes. Where the community requires it, pages, forms, and confirmation messages are produced in English and Spanish, and paid campaigns route parents to the version in their language rather than to a translated page they have to find.
How long does a build take?
Timeline depends on page count, content readiness, and how much photography and video has to be produced. Schools with an enrollment deadline approaching can launch an enrollment focused subset of pages first and migrate the remainder afterward.
Related reading
- Paid advertising
The traffic your site has to convert.
- Creative and video
Campus photography and video the site depends on.
- Parent outreach
What happens after the inquiry form is submitted.
Written by Will Rodriguez, Founder and Chief Executive Officer
Reviewed for accuracy against current school choice program rules.
- Published
- Last updated
Have your enrollment path reviewed
We will walk your current site the way a prospective parent does and show you where the inquiry is lost.