Service
Campus video and ad creative for school enrollment
Taylor Wiz produces school video marketing and ad creative built for enrollment campaigns: short vertical campus video, teacher and program explainers, parent testimonial capture, and static ad sets by grade band. Everything is shot with media releases in hand, cut for the placements where the school is actually buying, and tested against inquiry volume rather than against views.
What this service includes
- Campus production day, planned around the bell schedule and approved shot list.
- Short vertical video for Meta and YouTube placements, plus horizontal cutdowns.
- Parent and staff testimonial capture with consent documentation.
- Program and grade specific explainer video for admissions pages.
- Static ad sets and inquiry landing page imagery.
- Captions and Spanish language versions where the community requires them.
- Photography library for the website, enrollment packets, and campus signage.
Who this is for, and who it is not for
A good fit
- Schools running paid campaigns on stale or generic creative.
- Schools with a distinctive program that photographs poorly in stock imagery.
- New schools with no footage of their own.
- Schools whose ad performance has flattened from creative fatigue.
Not a fit
- Schools wanting a single brand film with no campaign behind it.
- Schools that cannot secure media releases or campus access.
- Projects judged on production value rather than enrollment outcomes.
How it works, step by step
Step 01
Message and shot list
We define the specific reasons families choose your school, then build a shot list that shows each one instead of describing it.
Step 02
Release and access planning
We confirm which students are cleared, coordinate with staff, and schedule around instruction time.
Step 03
Production day
One planned visit covering classrooms, arrival, specials, and short interviews with teachers and parents.
Step 04
Edit and variant build
Footage is cut into vertical and horizontal variants per grade band, with captions and language versions.
Step 05
Test and refresh
Variants run against each other in live campaigns, and the set is refreshed before frequency erodes performance.
What results look like
| Measure | What it tells you |
|---|---|
| Cost per qualified inquiry by variant | Which creative earns seats, not attention |
| Hook retention in the first three seconds | Whether the opening frame stops a parent |
| Frequency and fatigue curve | When the set needs refreshing in a small local audience |
| Landing page inquiry rate by creative | Whether the ad promise matches the page |
Case study pending approval
Frequently asked questions
What kind of video actually drives school enrollment?
Short vertical video shot on campus during a normal school day outperforms polished promotional films in paid placements. Parents are deciding whether their child belongs in that room, so classroom moments, a teacher explaining how a program works, and a current parent describing the switch carry more weight than aerial shots and music.
Do you need media releases for students on camera?
Yes. We shoot only with the releases your school has on file and we plan shot lists around which students are cleared. Where releases are limited, we build around teachers, staff, parents, empty room detail, and over the shoulder framing.
How many creative assets does a campaign need?
Enough to keep frequency from burning out a small local audience. School attendance areas are geographically small, so the same parent sees your ads repeatedly. We typically produce a set of video and static variants per grade band and refresh them during the campaign cycle.
Can you work with footage the school already has?
Yes. Existing footage, event photography, and phone video from staff can be edited into usable ad creative. That is often the fastest way to get a campaign live while a full production day is scheduled.
Is a production day disruptive to the school?
It is planned around the bell schedule with a shot list approved in advance. Most campus days are a single visit covering classrooms, arrival, specials, and short interviews with staff and parents.
Related reading
- Paid advertising
Where this creative runs and how it is measured.
- Enrollment websites
The pages this footage and photography populate.
- Results
How creative performance shows up in enrollment outcomes.
Written by Will Rodriguez, Founder and Chief Executive Officer
Reviewed for accuracy against current school choice program rules.
- Published
- Last updated
Plan a campus production day
Tell us your enrollment calendar and we will schedule production so creative is ready before the window opens.