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Benchmarks

Enrollment Marketing Benchmarks

Original data from Taylor Wiz school accounts. We publish what our clients' ad spend actually produced, with the full method, so school leaders can plan budgets from real numbers instead of estimates.

Charter Enrollment Marketing Benchmark 2026

$103 per submitted application from October through July, and $247 in September. 20 charter schools, $184,990 in Meta ad spend, October 2025 to September 2026.

Read the benchmark

Coming next: a private school benchmark, once Taylor Wiz has enough private school data to report it honestly.

Find out what a seat actually costs you

Bring your current enrollment numbers and ad spend. We will map your funnel from inquiry to submitted application and show you where families are lost.