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States

Enrollment Marketing by State

Charter school funding, lottery rules, and advertising limits are set state by state. Each guide below covers one state: how big its charter sector is, what a student is worth in funding, when families apply, what your ads can and cannot say, and what a submitted application is worth.

Texas

446,633 charter students and $11,821 in state funding per student. Most large networks open applications in September or October.

Read the Texas guide

Florida

408,481 charter students and $9,335 per student in 2026-27. Charters compete with the country's largest scholarship programs.

Read the Florida guide

Arizona

224,448 charter students and $9,206 in formula funding per student. The largest networks open applications in November.

Read the Arizona guide

North Carolina

161,057 charter students and $7,645 in state funding per student. Large charters open applications November 1.

Read the North Carolina guide

Tennessee

44,689 charter students and at least $8,016 in funding per student. Most attend Memphis- and Nashville-authorized schools.

Read the Tennessee guide

New Mexico

About 30,264 charter students and about $14,428 in state formula funding per student. More than half of the state's charter schools are in Albuquerque.

Read the New Mexico guide

New York

Over 180,000 charter students statewide and $20,663 per student in New York City. Two-thirds of NYC charters are independent or part of a small network.

Read the New York guide

Colorado

136,627 charter students and a statewide average of $12,325 per student in 2026-27. Denver's 2027-28 choice window opens December 1.

Read the Colorado guide

Ohio

340 community schools (Ohio's charters) serve 119,266 students. The state pays them directly, with an average base cost of $8,242 per student in 2026-27.

Read the Ohio guide

Louisiana

145 charter schools serve 100,174 students, about 15.0% of Louisiana public school students. The New Orleans 2027-28 application opens November 2.

Read the Louisiana guide

Utah

148 charter schools serve 85,204 students, about 13.0% of Utah public school students. Charters hold 19.4% of kindergarten seats.

Read the Utah guide

Indiana

138 charter schools enroll 55,608 K to 12 students, about 5.6% of Indiana public school students. The charter share is highest in grades 9 to 12, at 6.9%.

Read the Indiana guide

Georgia

Georgia has 105 approved charter schools. State charters count 39,457 full-time-equivalent students, and two virtual schools hold 43% of them.

Read the Georgia guide

California

California has 1,263 charter schools and 725,646 charter students, about 12.7% of the state's public school students.

Read the California guide

Find out what a seat actually costs you

Bring your current enrollment numbers and ad spend. We will map your funnel from inquiry to submitted application and show you where families are lost.