Paid Advertising
Meta Ads across Facebook and Instagram, built around enrollment windows, lottery deadlines, and seat targets by grade band, measured on cost per submitted application.
Explore Paid AdvertisingServices
Enrollment marketing services for K-12 schools
Taylor Wiz provides four services: paid advertising, parent outreach and student engagement, enrollment websites, and creative and video. They are built to run together, because advertising without fast human follow up produces inquiries that never become submitted applications. Each service reports into one metric, cost per submitted application.
What each service does
Parent Outreach and Student Engagement
Human follow up on every parent inquiry inside 15 minutes during business hours, then a structured sequence that carries families from inquiry to tour to submitted application.
Explore Parent OutreachEnrollment Websites
School websites designed as enrollment systems: fast, accessible, bilingual where needed, and built so an interested parent can inquire in under a minute.
Explore Enrollment WebsitesCreative and Video
Campus video, parent testimonial capture, and ad creative produced for the platforms and the moments where enrollment decisions are actually made.
Explore Creative and VideoWhich service solves which problem?
Use this to decide where to start. Most schools begin with the first two rows.
| Problem you are seeing | Service | Metric it moves |
|---|---|---|
| Not enough parent inquiries for open seats | Paid Advertising | Qualified inquiry volume by grade band |
| Inquiries come in but never tour or apply | Parent Outreach and Student Engagement | Inquiry to tour rate, tour to application rate |
| Parents visit the site and leave without inquiring | Enrollment Websites | Site inquiry conversion rate |
| Ads and campus materials do not reflect the school | Creative and Video | Click through rate, cost per qualified inquiry |
| Families start but do not submit applications | Parent Outreach and Student Engagement | Application completion rate |
How engagements are structured
Every engagement is shaped around the school's seat targets.
- Enrollment audit. We review seat targets by grade, historical yield, current spend, and follow up practice before quoting anything.
- Scope and forecast. We model what filling those seats should cost, and which services are required to get there.
- Build phase. Tracking, landing pages, creative, and the follow up sequence are built before spend starts.
- Run and report. Monthly reporting on cost per submitted application by channel and grade band, with a board ready summary.
Find out what a seat actually costs you
Bring your current enrollment numbers and ad spend. We will map your funnel from inquiry to submitted application and show you where families are lost.