Journey Community Schools: 107 Submitted Applications, October 2025 to August 2026
Charter network · Memphis, Tennessee · 3 campuses · 1,084 students
Between October 2025 and August 2026, Taylor Wiz ran Journey Community Schools' Facebook and Instagram advertising and parent outreach. Families submitted 107 applications, with at least 2 in every month, at an ad spend of $115 per submitted application.
October 2025 to August 2026
107
submitted applications
386
families who reached out
$12,339
Facebook and Instagram ad spend
$115
ad spend per submitted application
| Campus | Grades | Current enrollment |
|---|---|---|
| Coleman Academy | K-8 | 563 |
| East Academy | K-8 | 499 |
| Northeast Academy | K-2, growing to K-8 | 22 |
| Network | 1,084 |
Source: Journey Community Schools, October 2026. Northeast Academy will grow to about 500 students at full K-8 scale.
What was Journey Community Schools' enrollment challenge?
Journey Community Schools partnered with Taylor Wiz to strengthen its student recruitment across its campuses in the Memphis area. With each campus serving its own community and having its own enrollment needs, keeping outreach consistent and driving enrollment across campuses required a more strategic, coordinated approach. Journey needed a partner who could expand its reach, connect with more families, and create a more reliable pathway from first interest to enrollment, so school leadership could focus on delivering an exceptional education for students.
What did Taylor Wiz do for Journey Community Schools?
- Facebook and Instagram ads aimed at families in the school's area, at a steady budget of about $900 a month from October 2025 to June 2026, then stepped up in July and August.
- Parent outreach. Our outreach team called every family who reached out, within 15 minutes during business hours, answered their questions, and walked them through the application.
- A handoff to the school. Every submitted application went to the Journey team, which completed registration and enrollment.
What were the results?
- 107 submitted applications, with applications coming in every month.
- Results grew over the campaign. From May to August 2026, families submitted 60 applications at $99 each, compared with 47 applications at $136 each from October 2025 to April 2026.
- 17 applications in May 2026 on $931 in ad spend, about $55 per application that month.
What is a submitted application worth to Journey Community Schools?
Submitted applications and the public funding they represent
| Period | Submitted applications | One year of public funding represented |
|---|---|---|
| 2026 so far (January 1 to October 13, 2026) | 92 | $737,472 |
| Life of the partnership | 192 | $1,539,072 |
One year of public funding represented = submitted applications times $8,016, Tennessee's 2026-27 minimum per charter student (the TISA base plus direct charter funding, state and local combined). It is what the school would receive for one year if every applicant enrolled. Not every applicant enrolls, so this is the size of the opportunity, not money received. Journey's actual funding per student is higher, because TISA adds weights for student needs, so these totals are conservative. Life of the partnership counts every submitted application in the Taylor Wiz CRM for Journey. Records from before August 2025 were moved from an earlier system and do not carry their original dates.
$115 is about 1.4% of one year of funding. From October 2025 to August 2026, Journey's ad spend was $115 per submitted application. One enrolled student brings at least $8,016 in a year. $115 divided by $8,016 is about 1.4%. Put simply: for every $100 a student brings the school in one year, about $1.43 of ad spend produced the application. See Charter School Marketing in Tennessee for how the funding works.
What it costs to enroll one student, at different yields
| If this share of submitted applications enroll | Ad cost per enrolled student | Share of the $8,016 minimum |
|---|---|---|
| 40% | $288 | 3.6% |
| 50% | $230 | 2.9% |
| 60% | $192 | 2.4% |
| 70% | $164 | 2.0% |
How to read this table: yield is the share of submitted applications that become enrolled students. At 50%, it takes two applications to enroll one student, so the ad cost per enrolled student is $115 times 2, or $230, which is 2.9% of one year of funding. Ad spend only. Staff time and Taylor Wiz fees are not included. These are estimates at each yield, not enrollment results.
How did applications come in month by month?
Source: Taylor Wiz CRM and the school's Facebook and Instagram ad account, October 2025 to August 2026.
View the data
| Month | Submitted applications | Ad spend |
|---|---|---|
| October 2025 | 7 | $977 |
| November 2025 | 8 | $880 |
| December 2025 | 6 | $924 |
| January 2026 | 7 | $932 |
| February 2026 | 7 | $854 |
| March 2026 | 10 | $916 |
| April 2026 | 2 | $892 |
| May 2026 | 17 | $931 |
| June 2026 | 12 | $970 |
| July 2026 | 16 | $1,664 |
| August 2026 | 15 | $2,399 |
| Total | 107 | $12,339 |
What does Journey Community Schools say about Taylor Wiz?
Taylor Wiz has been a tremendous partner to Journey Community Schools. Their strategic approach to social media has transformed the way we connect with prospective families. Most importantly, their work has produced real results, dramatically increasing student interest and enrollment across our network.
Dr. Nickalous Manning, Executive Director, Journey Community Schools
How are these numbers measured?
- Window: October 2025 to August 2026. Earlier months are left out because a system migration changed the dates on older records. September 2026 is left out because it was not complete when the data was pulled.
- Submitted applications: families who completed the school's application, counted in the Taylor Wiz CRM in the month the application was submitted.
- Ad spend: Facebook and Instagram ad spend from the school's ad account. Taylor Wiz fees are not included.
- What we do not report: enrolled students. The school runs registration and enrollment, so we report submitted applications, the step we control.
- Approval: the school reviewed and approved this case study before it was published.
"Families who reached out" counts parent inquiries in the same months. Inquiries and applications can land in different months, so this page does not publish an inquiry-to-application rate.
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Written by Will Rodriguez, Founder and Chief Executive Officer
- Published
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