Forte Prep Academy: 259 Submitted Applications at $92 Each

Forte wanted to reach families beyond tabling and outreach events, in a highly competitive area. In the words of its Chief Community Officer:

When we first partnered with Taylor Wiz, Forte was looking for a way to reach families beyond traditional tabling and outreach events. We knew we needed a stronger digital presence to communicate the value of our school to a wider audience, with the ultimate goal of turning interest into enrollment in a highly competitive area.

Viviana Benjumea, Chief Community Officer, Forte Prep Academy

1. 259 submitted applications over 11 months, an average of 24 a month.
2. $92 in ad spend per submitted application, below the $113 full-year figure across the 20 charter schools in the Charter Enrollment Marketing Benchmark (October 2025 to September 2026).
3. Applications kept coming every month, including through the winter, with a high of 52 in October 2025 and 29 in June 2026.

Submitted applications and the public funding they represent

One year of public funding represented = submitted applications times $20,663, New York City's 2026-27 charter basic tuition per student (NYSED). It is what the school would receive for one year if every applicant enrolled. Not every applicant enrolls, so this is the size of the opportunity, not money received. Basic tuition does not include special education and other add-ons, so a school's total funding per student can be higher. Life of the partnership counts every submitted application in the Taylor Wiz CRM for Forte. Records from before August 2025 were moved from an earlier system and do not carry their original dates.

$92 is about 0.4% of one year of funding. From October 2025 to August 2026, Forte's ad spend was $92 per submitted application. One enrolled student brings $20,663 in a year. $92 divided by $20,663 is about 0.4%. Put simply: for every $100 a student brings the school in one year, about 45 cents of ad spend produced the application. See Charter School Marketing in New York for how the funding works.

What it costs to enroll one student, at different yields

How to read this table: yield is the share of submitted applications that become enrolled students. At 50%, it takes two applications to enroll one student, so the ad cost per enrolled student is $92 times 2, or $184, which is 0.9% of one year of funding. Ad spend only. Staff time and Taylor Wiz fees are not included. These are estimates at each yield, not enrollment results.

Since working with Taylor Wiz, my team has been able to focus more on our on-the-ground, day-to-day work with confidence that, even when enrollment isn't our primary focus, we are still generating leads and that those leads are being contacted and nurtured throughout our application period. It's as though Taylor Wiz is part of our team.

Viviana Benjumea, Chief Community Officer, Forte Prep Academy

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