Believe Memphis Academy: 123 Submitted Applications at $84 Each

The goal was full enrollment across grades K-8. Kenny Green Jr., Managing Director of Operations, says the school reached it with over 500 students, its largest enrollment to date.

1. 123 submitted applications over 11 months.
2. $84 in ad spend per submitted application, below the $113 full-year figure across the 20 charter schools in the Charter Enrollment Marketing Benchmark (October 2025 to September 2026).
3. Applications came back strongly after the April relaunch. June 2026 brought 47 submitted applications, the high for the period, followed by 25 in July.

Submitted applications and the public funding they represent

One year of public funding represented = submitted applications times $8,016, Tennessee's 2026-27 minimum per charter student (the TISA base plus direct charter funding, state and local combined). It is what the school would receive for one year if every applicant enrolled. Not every applicant enrolls, so this is the size of the opportunity, not money received. Believe Memphis's actual funding per student is higher, because TISA adds weights for student needs, so these totals are conservative. Life of the partnership counts every submitted application in the Taylor Wiz CRM for Believe Memphis. Records from before August 2025 were moved from an earlier system and do not carry their original dates.

$84 is about 1.0% of one year of funding. From October 2025 to August 2026, Believe Memphis's ad spend was $84 per submitted application. One enrolled student brings at least $8,016 in a year. $84 divided by $8,016 is about 1.0%. Put simply: for every $100 a student brings the school in one year, about $1.05 of ad spend produced the application. See Charter School Marketing in Tennessee for how the funding works.

What it costs to enroll one student, at different yields

How to read this table: yield is the share of submitted applications that become enrolled students. At 50%, it takes two applications to enroll one student, so the ad cost per enrolled student is $84 times 2, or $168, which is 2.1% of one year of funding. Ad spend only. Staff time and Taylor Wiz fees are not included. These are estimates at each yield, not enrollment results.

Difference Maker! As Believe was able to say for the first time in years that we are fully enrolled! The main challenge was to achieve full enrollment to fill grades K-8. We achieved that by reaching over 500 students, which was our largest number of students to date. The partnership was solidified after the performance was displayed. Communication with [Taylor Wiz] was efficient and collaborative, which is very important. You have to have a team who is willing to go the extra mile, adjust on the fly, and be able to execute with care and precision. No idea was a bad idea when talking with [Taylor Wiz] as they are open to hear anything and everything in order to achieve the goals at hand.

Kenny Green Jr., Managing Director of Operations, Believe Memphis Academy

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